Denotation and Connotation
Denotation
in media terms is what you can visually see and connotation is what the
denotation represents. Here are a few examples:
Denotation:
the denotation of this logo is that it is red, red is usually symbolised with
raw due to the colour of blood and meat, we know meet will be involved with
this company because of the apron that is shown in the logo, the colour red
also symbolises the taste of the food and the different types of sources they
will have in the company, red will usually be spicy but also a calm taste sweet
scours. It’s not the first time a company has used the colour red in its logo,
the colour red is commonly used in fast food all around.
The round shape has be used in order for the
logo to fit nicely around all the different shape of containers the business
uses, to make sure it sticks to the level of reputation it has gained its very
important for the business to look at all these factors carefully, the animated
pictures on the logo is of the founder of KFC (Kentucky Fried Chicken) Colonel
Saunders, it allows the company to travel back to its root to reminded them how
the company started. The font used to write KFC on the logo is quite bold and
stands out of the background.
Another
fast food takes away logo which has used red.
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