The bank fashion website
has a large portion of the website page taken up by a board that has images of
the existing products. The colours that are used to advertise these products
are bright and fun which will automatically attract people from the ages of
16-23, because at this age people are really into fashion and things that look
good. The website itself I think really appeals to people of that age because
the website has cool magazine style pages and also has many images of the
fashionable products like their onesises. This will be good research for our
actual production because our brand, #JustWear, is all about attitude and
having something to wear quickly but still be stylish, like the onesises on the
Bank fashion website.
CHAMELEON – Fashion:
Chameleon
is also a good website because it is appealing to people of the ages that have
been specified. As this is a menswear brand it is appealing to men because it
looks good and it is more appealing to men at the age of their 20’s as they
have sensible clothing like t shirts, but also have clothing that is a bit wild
and appealing to some people that like things like bands and other specific
things. The website itself also is similar to the Bank fashion website in the
way that the website has a middle section at which there is a moving image that
takes up the width of the website, and the images change to show the different
clothing types, like t-shirts, shorts and other different clothing types.
This advert is a clothes advert, the similar clothes that I will be
promoting in my television advert. From the beginning the advert has strong
brand name, the first thing the advert starts off with is a name saying the
brand name River
Island, Presents, Men wear.
The
first action the company shows is two young males getting into a car, wearing
more smart/ party wear outfits, this shot last for 2 to 3 seconds and the shot
changes, then the shot is a wide shot showing a male coming out of his car, a
convertible Mercedes-Benz wearing a bright red cost which shows the other types of
products they sell, this shot last for 2 seconds.
After
the shot we get views from a stylist talking about the different types of other
products they have ad how they can make a style out of that in this seasons
collection, this is done by a voice over which is digetic sounds. Another thing the business does in this advert
is shows ore then one outfit the customers will be able to make with their new
collection by showing more than one person on screen in one go, they show a
wide range of different camera angles in order to give a closer look at the
fitting and the look of their product.
The
main prop the business has used throughout this advert is a car, from the
beginning to the end he business is showing a wide range of different cars and
at this age the target audience be attracted in looking at the different types
of cars.
The
business has made the advert flow properly together by starting the advert with
two males sitting in a car and finish of the advert with two males wearing
completely different outfits in the car.
This advert has been made in a way that the models know that the camera
is there and will be posing and acting as they know the camera is there which
means that everything was done directly towards the audiences.
The advert finishes with the company showing their logo and their
Facebook address where customers will be able to follow them.
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