Pre-Production: Brand Name

Brand Name:

We decided that our brand name would be #JustWear. This symbolises attitude, being modern, lively and wild.

Logo:

To decide our logo we went through a few different designs with different colours and ended at this logo. The logo's colours represent wealth, classic (gold), but the words represent style, swift and quick clothing for anything. We came up with hash (#) with the theme of twitter and these days twitter is a big social network, we thought it would something different a unique.

Before we came up with the logo we had a wide range of different names and ideas, in order to find the right one for our advert we went round our school and city collage to ask which name they think would be best for our advert.

We asked about a sample of 20 people mixed genders.

So from these results we decided that it would be best and ideal for use to use the brand name which had the most votes which in this case was #JustWear so we stuck to using that as our brand name which was confirmed. 

Now we started looking at the logo be can design
from these two logos we asked a number of people which one they thought looked better, in their eyes in was the second one, we also got a quick view on why they thought that the answers came as:
> It looks more professional
> Has different colours
> Stands out
> Can be read shorter with just JW.