Lifestyle appeal
This a technique which
companies will use to attract and engage their target audience into the
product. Companies will use a certain lifestyle in their advert which matches
the same lifestyle of the customers they are appealing to, this will show them
how that product or service will fit in perfectly in their day to day lives, or
on the other hand the company will show a life style which the target audience
would want to experience so through their advert they should be able to
persuade their potential customers to buy the product or service they are
providing. Usually car companies and electrical companies will use this
technique to attract customers. An example of an advert wish does is Samsung
Galaxy Camera http://www.youtube.com/watch?v=ihez2MKwphE, this advert is showing a different lifestyle experience
you can have with this device and capture the different once in life time
moments.
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