Monday, 20 May 2013

Evaluation


Evaluation

In this evaluation I will be looking back at my Unit 30 advertisement production and seeing how professional the videos is, how we worked as a group and improvements we could of made. It is very important we do this so we know what we must change and make better so the production is more professional and successful in the market and helps improve sales. Clearly knowing who your target audience is and how you can get them to watch your production.

 

The problems we faced:

One of the problem we faced and didn’t have a choice other than adapted to the problem was the weather, now for some scene when it started raining in it didn’t have a massive impact on what we were trying to portray, however in other scenes we did need the weather to be more calm in order to film. If there was an issue that we couldn’t film then we would start editing the scenes we have already got in order to use the time more productively.

Another problem we faced were technical issues related to the camera and the editing software, sometimes the cameras wouldn’t be charged or available because other classes would have to use them which meant that the time we took out to film was being wasted because we weren’t able to do any recording, also sometimes the computers wouldn’t be available to use because other classes would be using the computers, however we did manage to get the editing done which is the good thing.

Our biggest issue was time, in order to film in our own time out of lesson could sometimes be challenging because one of the main characters wouldn’t be available to film, which meant that we would have to wait till we had everyone so we could film, also the timing issue became a problem because both off our units started to clash as we had different group for our single camera so making sure that was completed on time was very important, so in order for that to happen we organised different days in which we would focus on the different units, I think I benefited us quite well and actually helped us to finish the single camera production on deadline.

In order to achieve a high grade we did allow anyone from the group to add or change any of the pre-production we carried out, so all the pre-production tasks were completed by everyone from the group and every member did take equal part in ensuring that our pre-production will achieve a high grade an at a professional standard.

In our group we had three different members:

Ø  Hariss Zulfiqar (Actor/Director)

Ø  Saiful Hussain (Editor)

Ø  Zuned Cassambai (Camera Man)

We did nominate everyone to an individual task and role within the production team such as camera man, editor and director. However even though we all had individual roles we all helped and did get a chance of using the camera, editing and also directing things on how they should happen, so personally I think as a group when it came to filming we worked quite well, however on the other hand when it came to editing due to the circumstances one member off the group didn’t import much which made it quite difficult. Overall as a group I think we worked well and imported towards the production as much as possible.

Dairy Log


Diary entries
18/02/13 
This was the first lesson that we got our brief, after reading the brief we started researching similar companies that sell the same clothes. We started to look at their adverts and also their websites to see the clothes they sell.

25/02/13
 This week we started to think of initial ideas for our logo for the company. We listed all ideas which we thought are relevant and are also very catchy and the logo is eye catching.

04/03/13 
This week I and my group thought about actual ideas that we could include in our advert. This included thinking about the mise-en-scene.

11/03/13 
This week we came up with the idea for our advert. We then created our storyboard which showed every scene that we would have in our advert.

18/03/13 
This week we completed the rest of the pre-production work that we needed to complete on blogger. We also planned out a shooting schedule which we would then follow.

25/03/13 
Now we started to film

01/04/13 
We carried on filming the next part to our advert to started to re do any shots which we thought didn’t fit in properly, this would help us to make a more professional advert, for our company just wear.

08/04/13
 today we started editing on premier pro, we started to put our footage together to see how it looks at the beginning of our advert. We started to look at how we can use different effects to make the advert flow properly and nicely.

15/04/13
 After we started editing our work it didn’t seem right and we thought we can make the advert better so we started to look at different ideas on how to make the advert better.


22/04/13
 We started filming our new idea of our advert to see how this will be better but similar to our previous idea.

29/04/13 
This week we uploaded all of our footage on to the computer and we started to edit our advertisement.

06/05/13 
This week we carried on editing our advertisement. We applied the finishing touches to the
advertisement and we added all other things that we needed to like sound.

13/05/13
 In today’s lesson we finished of our advert and started to evaluate how well it portrays our brief. “Make a clothing advert for an age group between 16 to 23 year old, the clothes that the company sells are similar to BANK.

Pre-Production: New story board


Change of idea

Change of ideas
After starting to edit our footage we thought that we can make our advert related more towards our target market and actually make them want to watch it.
The idea we had involved green screen which means a lot of time would have to be taken in order for the video to fit in properly with the green screen and become a professional looking advert.
The advert that we changed is still similar to the advert we planned to do, however there is a small changes which were made in order for it to nicely flow with each other.
The location stayed the same, the only thing that really changed was the shots and the storyboard.

Pre- production: Budget and Checklist


Budget
Equipment                             Cost
Camera                                    £1000
Tripod                                      £29
Mac                                          £1000
Editing software                    £1000



Pre-Production: Camera Angles


Pre-production: Advert overview

Overview: Our television advertisement will be an advert that has a snappy song in the background and the change of clothing will be done in a snappy and quick fashion. The clothes will change as the location or environment changes. The first scene is us showing the sportswear by having our main actor run into the school building in a sporty mood. There are many different camera shots like following the actor and a wide shot, which shows the actor coming towards the camera. The next scene starts within the building. The actor slowly walks through the doors with smart clothes and walks through the building towards the elevator. The actor then opens the elevator door and then walks in, faces the camera and tidied up his tie. After the doors close the actor will be seen coming out of a different elevator and wearing more casual clothes. Outside the elevator his friends, who are also wearing casual clothes, wait for the main actor. When he comes out they all follow him up the stairs and back out of the building. The actors then are shown just causally walking and then a camera shot of the main actor’s clothes are shown. The screen then goes to the logo name and other details.