Now I am going to be
looking at adverts that sell particular products or service and the techniques
the use.
Anti-Smoking
advert
Mise-En-Scene
The colours used in this advert are very dull and grey, the effect
of this is to show the lack of life the interviewer had, it also goes along
with the advert as the interviewee died 10days later, it’s very emotional and
gets to viewers to make them think whether their smokers or not but would they
want to see someone die in that state or would a smoker want to die in that
state. The strategy the advert uses is to pull on the heart string of the
viewer to show that he's got his family close to him because he knows he hasn't
got much time. This advert is very natural and realistic; it’s something that
has happened to many people around the world. The signifier in this case tube
shown in is nose during the advert signifies that the scene is possibly shot in
hospital also we can see the hospital bed in the background.
This advert is targeted at people who smoke, might consider
smoking and also people that know others that smoke so they can tell them about
the risks their putting their life’s in and help them get them of the
addiction. This means it’s quite a broad target because most people maybe
everyone will know someone who smokes.
The sounds used are all diegetic sounds which come from him
talking to the viewer telling his story and him breathing, other than that
there is no sound in the background. The narrative uses internation (the way
the narrator will project his voice) to suit the advert.
The camera shots used within this advertisement are extreme
close up shot of the patients face to show what’s happened to him by showing
close details on the face expirations, the emotions that he is trying to
portray and to make sure that all of the audience’s attention is focused on him
and shows the audience that this is what can happen to a smoker and your loved ones
who do smoke this way the company can fully achieve the message trying to be
portrayed and get the smoker to quit smoking. This pulls on the heart strings.
This advert is trying to shows the harm of smoking can cause
but more than that it’s the helpline that they are focusing their attention on so
that smokers can call and get advice on how to stop smoking, this is a called a
“Call to action”. It is important that the NSH get their point across and help
as many people as possible before it’s too late.
A contrasting
Anti-smoking advert
Mise-En-Scene
The colours used in the advert are quite dull, grey and
gloomy. The advert has used the effect of smoke to show how it travels through
the room over the carpet, the sofas and all the children game finally reaching
a young child sleeping. This advert as used a real life situation and shown
something that would happen in a family. The advert is based on a mother
smoking outside the window think that all the smoke goes outside, however after
watching the advert we know that “80% of cigarette
smokers is invisible so no matter how careful you are they still breathe in the
harmful poisons”. The child shown in the advert asleep and having the
smoke around her and touching her will pull on the heart string of the viewer
which was also done in the previous advert.
This advert is aimed at showing mostly parents that as much
as they want to keep the smoke out it still comes back in and will affect
people around you. So it’s necessary to smoke away from people because no
matter how careful you are it will still affect someone. Statistically
£23.6million is spent by the NHS due to second hand smoking by children. This
just shows how much it really affects people especially children.
The company uses a range of different shots including long
shot, close up etc. This way it shows a better affect that and danger it can cause to people around
and as much as you want to stop the smoke entering back into your atmosphere it
will still enter. The close up of the
hand and showing the twitch of her finger just shows how they can feel the
smoke and the way it affects them. It also pulls on the heart string because
all this smoke which isn’t seen can change someone’s life as it did ruin her
sleep.
The sounds used in this advert are non dieagetic, this is
shown as the smoke is travels through the room you can hear the sound of the
winds, also non digeatic sound is used when the child hand twitches it gives
the sound of a heart beat and the most important one is the narrator giving
information about the product they are offers which is a smoke free kit which
will help people quit smoking. The
narrator uses internation in order to suit the advert better a project a strong
voice to all the viewers.
Anti smoking advert-
Mise-En-Scene
This advert is produced in a joyful manner shows different
families and the way their child copies them. The advert projects a real family
and shows all the activities that a family, in terms of father and son or
mother and daughter will do together. The advert actually makes parents think
about their actions and what they should and shouldn’t do in front of their
child. The colours used in the advert and very lively and joyful showing a nice
and happy family. Compared to the other two adverts it has a lighter and much
brighter atmosphere.
The second picture
shows how a parent and child will do there things together and how smoking can
be one of them actions. It shows a mother with a cigarette in her hand and her
daughter coping her actions with a crayon.
This advert uses a range of different camera angles to show
the life styles that all the families live with short and quick scene. However
at the end of the advert they give a close up of the women smoking which was
the biggest attention of the advert and her daughter copying her.
The sounds in this advert
are non diegeatic, this is because there is a song playing in the background
which is “I Wanna Be like You (The Monkey Song)" is a song from Walt
Disney's 1967 film, The Jungle Book. The song was sung by Louis Prima and
written by songwriters Robert and Richard Sherman. Using a song from a
children’s book changes the atmosphere of the advert a suits it nicely. There
also has a narrator at the end of the advert which uses internation in a
serious way but also in a joyful manner to get the message off the advert with
all the families and the serious part about stop smoking.
This advert is trying
selling a service which will help them quite smoking. The advert ends with
“smoking. Don’t keep it in the family” this was a good way to end the advert
because if they smoke their children is more likely to smoke and then their
child is more likely to smoke a it will go on an on.
In conclusion all the
advert are trying to portray a message in order to convince smokers to stop
smoking. Using the same strategy which is pulling on the heart string the
anti-smoking advert was able to get to the viewer’s emotion to get them to use
their service or product to help them stop smoking.
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